New Founders Track — The Founders Academy

The Journey

Your AI Journey

Beginner

Understand AI ecosystems & generative AI

→

Intermediate

Orchestrate & build apps, solutions & models for yourself and businesses

→

Advanced

Sell products & services 24/7 to a global audience

Agentic AI orchestration Your experience & knowledge sold as solutions

✦ This programme moves you from Beginner → Intermediate

What's Included

Everything You Need
to Launch With Confidence

Validate Fast

Validate Your Idea in 72 Hours

Use AI research tools to test demand, size your market and stress-test your assumptions before spending a penny on building anything.

AI-powered market research framework
Competitor analysis in minutes
Customer persona generation
Demand validation playbook

Market Validated ✓

🔍AI Research Engine

1,240 potential customers

Build Fast

Build Your MVP in a Weekend

No-code tools combined with AI let you build and ship a working product fast. We've seen students go from idea to live product in 48 hours. No developers needed.

No-code + AI tool walkthrough
Product launch checklist
Landing page that converts
Payment setup in under an hour

Product Live 🚀

🏗️MVP Builder Framework

First sale in 48 hrs

Grow Fast

Land Your First 10 Customers

AI-powered outreach, personalised pitches and conversion systems that fill your calendar with qualified conversations — without feeling pushy or salesy.

AI-personalised cold outreach
LinkedIn & email sequences
Discovery call framework
Objection handling with AI

12 calls booked this week

🎯Customer Acquisition Engine

3 new clients signed

Automate Everything

Build AI Agents as Your First Team

Deploy custom AI agents for sales, support and operations. Your always-on team that works 24/7, costs a fraction of hiring, and never calls in sick.

Customer support AI agent
Lead qualification bot
Automated onboarding flows
AI-powered follow-up sequences

Agent handling 47 chats

🤖AI Agent Builder

100% response rate

Founder's Journey

Don't Reinvent the Wheel —
Follow The Path of the Hero

These founders walked the same 5 steps. Study their journey and fast-track your own.

Steven Bartlett

$500 Million

Battling depression, he launched a podcast — it became The Diary of a CEO, a global media company generating £20 million a year through YouTube alone.

Communication Positioning

Alex & Leila Hormozi

$200 Million

Switched from lifestyle business to a legacy empire. In 2025 they sold Alex's book and made $100 million in a single 24-hour launch.

Exponential Growth

J.K. Rowling

$1.2 Billion

Battling depression, she wrote Harry Potter — and made over £1 million in less than 2 years, building one of history's greatest IP empires.

Intellectual Property

Tony Robbins

+$4 Billion

Found mentor Jim Rohn & wrote 'Awaken the Giant Within' — launching a global self-help empire that has coached millions worldwide.

Media Company

Dario & Daniela Amodei

$15 Billion

Launched Anthropic to build safer AI — now one of the world's most valuable AI companies, redefining how humanity interacts with technology.

Startup Launch

Steve Jobs

Multi Billionaire

Returned to a near-bankrupt Apple and repositioned it as the world's leader in elegant tech — transforming Apple into the world's most valuable company.

Brand Repositioning

Melanie Perkins

+$2 Billion

First created Fusion Books, rejected by 100+ investors, she pivoted and built Canva — now one of the world's most valuable design platforms.

Product Creation

Curriculum

10 Modules. Zero Theory.
100% Business Results.

Every module ends with a deliverable — something you've actually built for your business.

🗺️Module 1

Founder's Hero Journey

The five steps, lifestyle versus legacy business, and the three types of AI users.

📹 6 lessons⏱ 3 hrs

🦸Module 2

Founders Become Heroes

Case studies of Steve Jobs, Jamie Oliver, Tony Robbins, Daniel Priestley, Melanie Perkins, Alex Hormozi & Leila Hormozi, plus introduction to generative AI.

📹 8 lessons⏱ 4 hrs

🔍Module 3

Identify a Problem, Create a Solution

Niche identification, problem solving, and the three types of communication: self, AI, and audience.

📹 7 lessons⏱ 3.5 hrs

🏗️Module 4

Build Your MVP in a Weekend

No-code plus AI to build and ship a working product — students have launched in 48 hours.

📹 12 lessons⏱ 6 hrs

🤖Module 5

Introduction to AI Ecosystem

The Claude ecosystem and how to leverage it for your business — tools, workflows, and strategy.

📹 9 lessons⏱ 4.5 hrs

💰Module 6

Price, Package & Sell

How to package your offer and close your first ten clients without feeling salesy.

📹 8 lessons⏱ 4 hrs

📣Module 7

Positioning & Communication

Deep-dive into positioning and communication strategy — how to become the go-to name in your market.

📹 10 lessons⏱ 5 hrs

⚙️Module 8

Automate From Day One

Build AI workflows for enquiries, onboarding, and follow-ups — run your business on autopilot.

📹 10 lessons⏱ 5 hrs

🔮Module 9

Your Agentic Organisational Chart

Deploy custom AI agents for sales, support, and operations — your always-on team that never sleeps.

📹 14 lessons⏱ 7 hrs

🎓Module 10 — Bonus

How to Create Your Academy & Engage Your Audience

Building and scaling your own academy — turning your knowledge into a recurring revenue engine.

📹 6 lessons⏱ 3 hrs

Pricing

Simple, Honest Pricing

All plans give you full access to the Founders Track. Cancel anytime.

Starter

Discovery

Identify your Opportunity, Niche & Problem

^£199

one-time payment

3-hour call to identify niche, opportunities & product/service creation

Frequently Asked Questions

Everything you need to know before you start.

The Accelerator is a 3-month intensive programme. In that time you'll go from idea to a fully operational business with a product, a service, a lead generation system, a conversion system, a fulfilment system and a 24/7 sales system — all built with AI.
The Discovery session is designed to save you years of wasted time, money and energy. Instead of spending months — or even years — trying tools you don't need, paying for subscriptions that don't work, or building products nobody wants, we cut straight to what matters. In just 3 hours you will: • Identify your niche — the specific market you are best placed to serve • Identify a real problem that people in that niche are actively trying to solve • Create a solution that is attractive to the marketplace We give you the fundamentals you need to launch now and grow fast. Our training covers: mastery of an AI ecosystem · creation of a product · creation of a service · creation of a lead generation system · creation of a lead conversion system · creation of a client fulfilment system · a sales system that works 24/7 without you being present.
None at all. Our programmes are designed for complete beginners. If you can use a smartphone, you can build a business with AI. We start from scratch and build everything step by step.
Coached (£99/month) gives you everything in the Starter plan plus weekly live group coaching sessions, a monthly 1-on-1 strategy call with Nelson, access to the private founders community, a certificate of completion and an investor pitch review. Cancel anytime.
Yes — and faster than you think. We have helped founders go from zero to their first paying customer in a single weekend. The key is our AI-first approach: instead of spending months building, we use AI to compress that timeline dramatically. Leti, one of our attendees, launched her business from scratch during a live workshop.
Nelson personally reviews every application and gets back to you within 24 hours. From there, we'll map out the right programme for your goals, timeline and budget — and get you started.

Create Wealth
with AI

Your AI Journey

Beginner

Intermediate

Advanced

Everything You Need
to Launch With Confidence

Validate Your Idea in 72 Hours

Build Your MVP in a Weekend

Land Your First 10 Customers

Build AI Agents as Your First Team

Don't Reinvent the Wheel —
Follow The Path of the Hero

10 Modules. Zero Theory.
100% Business Results.

Founder's Hero Journey

Founders Become Heroes

Identify a Problem, Create a Solution

Build Your MVP in a Weekend

Introduction to AI Ecosystem

Price, Package & Sell

Positioning & Communication

Automate From Day One

Your Agentic Organisational Chart

How to Create Your Academy & Engage Your Audience

Simple, Honest Pricing

Let's Build Your First Business

You're on Your Way! 🚀

Frequently Asked Questions

Your idea deserves
to be real.

Create Wealthwith AI

Your AI Journey

Beginner

Intermediate

Advanced

Everything You Needto Launch With Confidence

Validate Your Idea in 72 Hours

Build Your MVP in a Weekend

Land Your First 10 Customers

Build AI Agents as Your First Team

Don't Reinvent the Wheel —Follow The Path of the Hero

10 Modules. Zero Theory.100% Business Results.

Founder's Hero Journey

Founders Become Heroes

Identify a Problem, Create a Solution

Build Your MVP in a Weekend

Introduction to AI Ecosystem

Price, Package & Sell

Positioning & Communication

Automate From Day One

Your Agentic Organisational Chart

How to Create Your Academy & Engage Your Audience

Simple, Honest Pricing

Let's Build Your First Business

You're on Your Way! 🚀

Frequently Asked Questions

Your idea deservesto be real.

Create Wealth
with AI

Everything You Need
to Launch With Confidence

Don't Reinvent the Wheel —
Follow The Path of the Hero

10 Modules. Zero Theory.
100% Business Results.

Your idea deserves
to be real.